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It’s not complicated, but it can be a bit overwhelming without a guide. You need someone experienced to help you plan your marketing strategy, get results and grow your brand.
When you need marketing support, find an organization that takes time to understand your goals, your consumers’ needs and how to communicate your solutions. Rogé Marketing excels at listening and learning to get results.
Carroll Rogé is the leader of this intentionally small and thoughtful marketing agency serving Tyler, TX, and beyond. He’s a writer, designer, and strategist with decades of experience leading the marketing for organizations, large and small. He holds an MBA, has won awards and taught university-level marketing courses. Yada yada yada.
What’s important to you is not what’s been done in the past. It’s what we can do for you now and in the future. Rogé Marketing understands business and communication. We appreciate the absolutely critical need for strategy and for honesty. Our main goal is not to get business for Rogé Marketing; our overarching priority is seeing that our clients get results. If you’ve used an agency before and didn’t have a good experience, it’s probably because your agency lost sight of that.
Rogé Marketing has created its business model so we can do two things for you: (1) offer each client personal attention and expertise, and (2) charge rates you’ll find reasonable. Having a seasoned and affordable guide handle your marketing needs allows smart business owners to focus on operations and provide great service to a growing customer base.
“You’ll note I use the term ‘ad agency’ in the above heading to help the search engines find me, but I really see my organization as more of a ‘marketing guide.’ I want to be viewed as a partner with my clients, and I’m always available to help. I am committed to extending personal attention. Before doing any billable work, for example, I spend time with clients and their team members to understand their goals, their solutions and how to get results.
“Please explore this site to learn more about our approach. And please check out Welcome to New Worlds, which further explains why I love marketing and working with organizations … and my affinity for retro styles.
“Above all, please don’t hesitate to reach out to me. Let’s see if we’re a good fit to work together to build your brand and take your business to new heights.”
What exactly is “marketing strategy”? Simply put, it’s identifying customer needs and then devising and executing tactics that meet those need and communicate value. Strategy includes research, planning and being open to ideas.
Your brand is how consumers view you. Your brand is what your organization stands for. Brands are created through clarity, consumer focus and consistency. It’s not just how you look but who you are, how you treat customers and how you communicate.
Marketing is fun, creative and cool. But marketing is pointless unless it achieves results. Marketing shouldn’t be judged by awards. It’s not art. It’s a vital part of business. Marketing’s sole purpose is to get results and achieve organizational goals.